Pricing A Home

What Price?

I wish I had a crystal ball to tell sellers of real estate in Palos Verdes what price their home will sell for. There are the obvious variables - location, condition, amenities like views, etc. and the "forgotten" variables like the market perception of the buyers. As we have experienced, the media also plays a large part in the buyer's mood. As more and more buyers begin their home search on...


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Pain In the Upper End?

The self-fulfilling prophecies are right again according to the LA Times article "At the luxury end, home prices are falling." The upper end of the market is feeling some pain. It appears misery loves company. Statistics are in for the month April and indicate some exclusive neighborhoods show decreased sales prices compared to April 2007. Palos Verdes real estate had mixed reviews. Palos...


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Hottest SoCal Zip Codes

Today's Los Angeles Times Real Estate Section reported the ten Southern California cities with the highest increase in sales prices for single family residences for the first quarter of 2008 compared with the same period last year. Both zip codes on the Palos Verdes Peninsula were on this list. Palos Verdes Estates, Rolling Hills and Rolling Hills Estates (zip 90274) showed an increase in median...


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The Human Yo-Yo

I can only imagine how the public feels regarding real estate in the Palos Verdes and South Bay areas with the news media's seemingly conflicting reporting . Yesterday's LA Times Business section headline, "March a cruel month - Foreclosures take over..." is only 8 days after the LA Times Business section headline, "Home prices staying afloat at the beach" (see my post "Now You're Talking" April 8,...


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Resetting DOM (Days On Market) Number – Fair or Foul?

Many Multiple Listing Services allow the agent to cancel/withdraw a listing and then relist it (even moments later) to make it appear as a new listing. I think this is a great marketing ploy but wrong. It then gives a skewed look at buyers' reaction to that particular property. Kelly and Laura of Remax Palos Verdes call this "Churning and Burning". If a property sits on the market for over 30 days,...


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